The Pivot from Side Hustle to Business Owner
When Stefanie was laid off from her job during the pandemic she was able to pivot quickly into building up the side hustle she'd primarily been using as a creative outlet. From there she was able to branch out into more profitable areas of her business using the skills she's learned from other jobs over the years. Her story is super approachable and I can't wait to get into it!
Stefanie walks us through the beginning stages of entrepreneurship and all the things she’s learned in her first full year of business. I think I said curious about 48 times in this episode because her story just really got my wheels turning!
Her story and the way her growth happened is so approachable and I hope that you can start to see the benefits of exploring a creative passion on the side - even if it's just to escape spreadsheets!
Key moments in the conversation include:
Clarity comes from action AND there's power in the pivot - Being a successful entrepreneur means pivoting when necessary. Stefanie's business stayed alive and stayed relevant during the pandemic because she could pivot from the painted clothing to the paint parties to the corporate event space that has now become the largest portion of her revenue. She never would've reached this place had she tried to work it all out on paper. The action gets you to the place where you can pivot. That's the clarity.
You've got skills - Maybe you don't think you know anything about entrepreneurship but your past work experiences provide knowledge you may be discounting. The customer service skills you learned as a server, the garment knowledge you learned as a buyer, the projects and events you planned in corporate - there's lots of transferrable skills!
Get support - There's a lot of ups and downs as a new entrepreneur and a lot of people won't understand what you're doing. It's important to find the people you can talk to, that get it and that you can problem solve with.
Think long term - Entrepreneurship is a long game. There's a lot that happens in the early stages that can make a regular salary very inviting - but it's the income potential and freedom that you have to keep in mind. What your business looks like years one and two are very different from years five or eight or ten.
You can find out more about Stefanie, her paintings, her products and all the things over on Instagram @OriginalGenes_TO and on her website.
Also, a shout out to friend and fellow podcaster John @TheJohnCollective who introduced me to Stefanie! You can check out his podcast, Perspective Maintenance if you’re feeling stuck in your life and want a shift in perspective!
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