Discovering the Secret of Entrepreneurship
The Secret caught her eye from the bottom shelf and it literally changed the course of their lives. Though the process took many years, many forms and lots of courage, Jewel and Auret held tight to the vision of a successful business together...and it's all worked out.
Auret Esselen and Jewel Tolentino are the founders of Essetino Media where they teach creatives how to use YouTube to grow an online business. This is the story of the years of trial and error it took for these women to settle into the thriving business they have today.
Key moments in the conversation include:
It can change in an instant. There's this life-changing moment when you realize you can set aside all the "shoulds" in your life and live the life you want to live. It could be a brand new revelation or the tiniest shift in perspective but once experienced, there's no going back.
Follow the energy. When you're just going through the motions of a job there's a total drain on your energy. But when you're excited about something you can pour yourself into it because it actually energizes and motivates you!
Do the scary thing. Whatever it is that you've been avoiding - go ahead and take action on that. Facing that fear directly allows you to take the weight off your shoulders and set it aside. Acknowledge your dream. Have the hard conversations. Speak your truth. Then feel how much lighter you are.
Learn through the process. You don't have to have every single thing figured out to take action. Sure, you may end up with 1/2" thick paper but the lessons gained through the "failure" propel you forward to the next idea and the next. It's all part of the journey.
Meet all the people. Make connections through networking, events, reaching out to your contacts, letting everyone you meet know what you're doing and how it could help them. You never know what'll come from one connection or project.
Consistency is key. Regardless of whether it's a YouTube channel, a podcast, a blog - showing up consistently is key to building trust with your audience. And by the way, that's consistent for YOU - not what anyone else is doing.
The value of evergreen. Focusing on clear, concise, "how to" content over viral video trends translates into consistent 5 figure monthly revenue from Auret and Jewel's YouTube channel alone.
Just keep going. It may take years and a whole bunch of trial and error to really hit your stride in your business and that's ok! Just keep showing up and learning and pivoting until you find your connection and success.
The best way to connect with Auret & Jewel is either on Instagram @EssetinoMedia , on YouTube or through their website. There you can find more information about all their programs and tutorials that can help you build your business!
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